Like guerrilla warfare, guerrilla marketing offers low-cost tactics that include an element of surprise. Your business meets potential customers where they stand, while generating leads and saving you money.

So how can your business take advantage of the guerrilla marketing phenomenon? Here’s six ideas to get you started.

1. Personal Invitation
Can you remember the last time you received a personalized letter in the mail? They’re rare, which means they’re a valuable guerrilla marketing tactic. Try writing letters to current and potential clients, telling them about your small business. Don’t let it be cookie-cutter, though. If you can, include a little message in each letter specific to the customer.

2. Testimonials
A solid testimonial will drive respondents to your store front. Utilize people involved with your business—managers, employees and clients. Ask what they love about the business and how it has benefited their lives. Unconventional testimonials which highlight the importance of your products or services will demonstrate business capabilities.

3. Social Media
There’s no question social media exists everywhere nowadays, and with a strong guerrilla marketing focus, so can your business. Utilize platforms such as LinkedIn, Facebook, Twitter and Instagram to post interactive content with followers. Set up a content plan to educate users on your services and engage with followers by encouraging “likes” and “shares”.

4. Email Marketing
Email marketing is simple to do and cost-effective. Keep emails brief and impactful with up-to-date info on products and services. Include links to videos and interactive media for a user-friendly experience. Be sure the subject line compels the reader to open and always end on a call to action which will grab your viewer’s attention and link to your website.

5. Video Production
Videos marketing doesn’t have to be expensive and time-consuming. In fact, with the social media craze, many users feel more connected to businesses which don’t follow the conventional, unrealistic road of video production. Create your own video to post on social media, share on your website or send out via email.

6. Creative Ads
When all else fails, try guerrilla marketing for your business through creative advertisements. Guerrilla ads spring up in unsuspecting places and draw attention. They can be inexpensive to produce, but still draw a following. Come up with ideas for ads which can promote your business in the community and generate leads.

Guerrilla marketing offers a cost-effective way for your business to increase its exposure and raise earnings. By making an effort towards a proactive marketing strategy, your small business will generate customer leads and increase revenue.