Holiday season is among us, which means a time of promotions, advertisements and so many sales. When it comes to marketing for your small business, how do you stand out from the crowd at such a busy time?
The key is to use the holidays to your advantage in promoting a product or service. This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
Thanksgiving Dinner Sweepstakes
Get your business in the spirit this season by offering a Thanksgiving dinner sweepstakes to current and potential customers. Send out promotional information via email, mail and community posts asking for nominations of families who could use a free Thanksgiving dinner.
When all the nominations are in, choose one lucky family for your company to buy Thanksgiving dinner for. Not only does your business appear jovial and holiday-enthusiastic, but you also show your philanthropic side, while still promoting your brand and image.
Thanksgiving Social Media Promotion
If your business is active on social networking platforms, use the holiday season to your advantage and market yourself to clients. Share funny Thanksgiving posts, tie your products into the Thanksgiving season or offer Thanksgiving promotional deals.
One example is hosting a picture contest of Thanksgiving meals clients can share with your business or by using a hashtag. Choose the winner with the best Thanksgiving picture and offer up a prize! Your business gets free marketing to not just your followers, but your followers’ followers as well.
Thanksgiving Thankful Sharing
Thanksgiving is about giving thanks, and your business can do just that by showing it cares about the community and its needs. Consider offering a seasonal sale or promotion where a percentage of every purchase goes to a local nonprofit organization.
Market the promotion as a Thanksgiving sale that gives back, and customers will come flocking in, knowing your company cares about more than just profits. You can even involve fans further by asking them to pick the charity.
Thanksgiving Holiday Cards
Be personal with customers and help your business get noticed by sending out printed Thanksgiving holiday thank you cards to all current clients. Lots of businesses send out Christmas cards, but sending out Thanksgiving cards is a unique way to show your customers you’re thinking about them before the big holiday rush.
Thanksgiving cards are an easy step your business can take to show its personality, familiarity and brand image. Marketing during a holiday with few other competitors sets your company apart and helps customers remember it going into the buying season.
Finally, if your company really wants to go all out this season, host a community Thanksgiving event to get others involved and promote your brand throughout the local neighborhood.
Try partnering up with other local businesses or nonprofits to share your product, service or cause while offering delicious food and fun for families to come and enjoy. Your company and employees will have a great time while also selling your business to customers.
This Thanksgiving, use the holidays to market your business in the best way possible. Have fun, give thanks and promote your product or service and see how your company grows.